Client wins
Real outcomes from real operators.
Every entry is a confirmed result from a restaurant using the Catering Funnels system. Dates, channels, and order details as provided.
Catering Funnels is a done-for-you lead generation and automation platform built for restaurants with active catering operations.
Read the flagship case studies →What is on this page?
This is the running record of outcomes from restaurants using the Catering Funnels system. It is updated weekly, one entry per confirmed win. Catering Funnels is a done-for-you lead generation and automation platform built for restaurants with active catering operations.
Every entry lists the same six things. The date, the restaurant, what the corporate client actually ordered, the revenue where the operator disclosed a figure, the channel that produced the lead, and a link to the full breakdown. Nothing here is aggregated into a percentage and nothing is modeled. When a booking is confirmed but the dollar amount was not shared, the revenue column shows a dash instead of an estimate.
Why are the buyer details missing?
The restaurant is named when the operator approves it. The corporate buyer never is. No contact name, no employer, no job title, and no city where the combination of details would identify the account. Operators share these wins so other operators can see the pattern, not so their clients end up in marketing copy.
What does the channel column tell you?
Most of these leads came from outbound work. LinkedIn outreach, cold email, and automated follow-up account for the majority of the entries below. A smaller number came inbound, where the win was not finding the lead but answering fast enough to keep it from going to a competitor.
That split is the useful part. Corporate catering orders rarely arrive on their own. Someone has to start the conversation, and something has to keep it alive between the first message and the purchase order.
Which wins have full case studies?
Two of them. Bain Barbecue booked a $5,550 corporate order from a single LinkedIn message. Fob Grill booked a 600-person, $22,000 corporate holiday party direct, with no marketplace and no commission. The rest of the entries below are shorter weekly breakdowns of the same approach.
Confirmed company lunch order from a single qualifying-question outreach ("who handles catering or office meals on your team?") with website and catering menu shared; delivered with positive feedback ("everything was excellent"), and the restaurant invited the client back for future lunches and events (repeat business prospective, not booked)
Free sample drop recovered after the booking request was lost: the prospect showed up to no delivery, the restaurant apologized, re-booked, and followed up again the next day; samples delivered, positive feedback, and the prospect asked for the email address to discuss options
Cold outreach produced an internal referral: the first contact forwarded the information to his director, and a confirmed first catering order for ~8 to 10 managers followed, with a larger ~75 to 80 person order anticipated (not booked)
Food truck request converted to a confirmed catering booking; the restaurant does not operate a food truck, offered full-service catering and a direct catering contact instead, and the contact booked catering for a community partner school's teacher in-service event
Free sample drop-off to a team of just under 40; no minimum order requirement removed the friction, staff feedback was positive, office manager engaged and reviewing pricing for possible future orders
Free sample offer led to team meeting invitation; prospect interested in office lunches and team-building catering, direct decision-maker contact established
Scheduled tasting with prospective recurring account (client states 3 to 4 catering orders per month); complimentary samples for ~8 people, Wednesday noon
Confirmed next-day catering order for ~15 people: half chicken sliders, half pork sliders, pasta salad, cookies, fruit and cheese tray, 11 AM delivery
AI-powered automated outreach reaches two-shift operation; ~120-guest catering opportunity qualified (75 first shift, 45 second shift)
Cold outreach reaches four-shift manufacturing facility; ~200-meal-per-event opportunity quoted at $13–$14/person, delivery included, across two windows (11:30 AM and 11:30 PM)
Sample drop converted a cold LinkedIn prospect; July corporate luncheon booked, direct catering contact established
Five-month LinkedIn follow-up sequence converts corporate catering account
"Keep you in mind" reply converts via menu link and follow-up
Sunday inbound inquiry; fast response saves booking from going to a competitor
LinkedIn connects to contact at global manufacturer with 100-plus facilities
LinkedIn connects to three-shift manufacturing facility; recurring catering relationship established
LinkedIn follow-up converts corporate administrator after initial non-response
LinkedIn connects to 200-plus employee multi-site company; recurring staff meal program established
Inbound weekday lunch inquiry; fast response converts to confirmed booking
Cold email books 75-person Christmas party
25-person corporate team lunch booked direct
150-person corporate catering order, brisket sandwiches, BBQ baked beans, and jalapeno coleslaw
600-person corporate holiday party, booked direct, no marketplace
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