Yes. Download the PDF, no email required, no signup, no upsell behind a gate. The playbook recommends tools and we've used an affiliate link for Instantly — that's how this free resource pays for itself. It doesn't cost you anything extra.

Do I have to pay to use any of this?

No. The playbook is self-contained. The tools it recommends have free tiers or affordable starter plans that get you to your first leads. The playbook walks through which tools to use and how to set each one up.

What if I want it done for me instead?

That's what Catering Funnels does. Three plans starting at $97/mo. The Delivery plan ($747/mo) and Full-Service plan ($2,997/mo) include outbound lead generation done for you — same systems described in the playbook, just run by our team instead of by you.

Can I share this with other restaurant owners?

Please do. Share the link to this page (cateringfunnels.com/playbook) so they get the context, not just the PDF on its own.

What if I have questions while implementing the playbook?

Book a free 30-minute call with us — we'll review your current outreach setup and answer any questions about implementing the playbook. No pitch, no obligation. Link to book is on the contact page.

Free Resource

The Corporate Catering Lead Generation Playbook

The exact LinkedIn scripts, cold email templates, and step-by-step outreach systems we use to book corporate catering clients for restaurants. Free, no email required.

Download the playbook

PDF · 18 pages · No gate, no email required

What’s inside the 18 pages

Everything we use when we run lead generation for catering operators — written so you can run it yourself.

LinkedIn Script Pack

Connection messages, acceptance follow-ups, and InMail templates that have produced 6-figure corporate catering deals.

Cold Email Script Pack

Subject lines and a 2-touch sequence built for restaurants reaching out to corporate offices.

LinkedIn Outreach Guide

Step-by-step Sales Navigator setup, the 25+ job titles that actually order catering at companies, and the daily connection cadence.

Cold Email Outreach Guide

Domain purchase, DKIM, inbox warmup, Apollo lead extraction, email verification, and campaign launch — start to finish.

Mini Outreach Audit

Free review of your current lead generation process. Booking link inside.

15+ Leads/Month Walkthrough

Short video showing how we generated 15+ qualified leads in a single month from LinkedIn and cold email.

Customized Lead List

Request a free curated list of 50-100 potential corporate clients in your area, complete with contact details.

Built by someone who actually does this

Catering Funnels is built and run by Angel Roman. The lead generation system in this playbook is exactly what we use for our clients — it’s not theory, it’s the operational playbook for a working business. Real customer outcomes from this exact system include Bain Barbecue ($5,550 from one LinkedIn message) and Fob Grill ($22,000 600-person holiday party booked direct).

Read Bain Barbecue’s story →Read Fob Grill’s story →

Why we’re giving it away free

We built this for paying clients. We’re publishing it for free because if you don’t have the budget — or don’t want to pay anyone to do it for you — you should still have the systems that work. The playbook recommends specific tools and we use an affiliate link for Instantly, which is how this resource pays for itself. Nothing is gated, no email is required, and you can share it with anyone. If you have time and want to run lead generation yourself, the playbook is genuinely all you need. If you don’t have time and want it done for you, that’s exactly what Catering Funnels does.

Get the playbook

Download the PDF

Free. No email. No signup. Just the playbook.

Two paths from here

Do it yourself

Run the playbook

Download the PDF, follow the step-by-step guides, run your own LinkedIn and cold email campaigns. The tools recommended in the playbook cost between free and a few hundred dollars a month combined. Expect 5-10 hours of setup, then ongoing daily work to send messages and follow up.

Download the playbook

Or have us do it

Catering Funnels

Skip the setup. We run the LinkedIn outreach, cold email infrastructure, and AI follow-up for you. You stay focused on running the kitchen. Three plans starting at $97/mo, with done-for-you outreach starting at $747/mo on the Delivery plan.

See pricing

Questions about the playbook

What people ask before downloading.

One playbook, two paths.

Download it free and run it yourself. Or skip the setup and have Catering Funnels run it for you. Either way — start making your catering operation predictable.

Download the playbook Book a strategy call